For those who want to just talk about topics that interest them and are invested in content creation, why not create a podcast and profit off of it? With podcasts being on a low these days, there is an empty spot on the market for those who are willing to actively create a business out of it. There are multiple steps to creating a podcast but well make sure to summarize it in a few easy steps. For more detail click on the links to take you to any different apps or sites that you might need to create a podcast!
Planning Your Podcast
The first thing you must do before setting up any podcast is planning it. Think to yourself, what is your podcast going to be about? What is the topic or theme that you’re going with? What is the niche? Whom are you targeting? These are all vital questions to ask yourself before going in and talking about anything. A good podcast often focuses on one topic, and bases their sessions on that. The second thing that you will want to think about is your goal for the podcast. What are you planning to get out of it? What do you want to teach or talk to your audience about? Will it be educational? Or just something to pass time. After coming up with all the answers to these questions, find a name for the podcast. Now it’s time to find out what medium you will be using to set up your podcast.
Equipment and Software
Now obviously, you won’t be able to record a podcast without the proper equipment such as a microphone or some editing/recording software. Such equipment is essential for podcasts and getting the wrong one could hinder your podcast’s quality, especially if you’re going commercial with it. First off, you need a microphone that works good for you. You can check out Mello Studio’s article on the top microphones here. After picking a good microphone, you will need to find a proper, closed room with as little noise as possible to host your podcast in.
Once you have your equipment set up, and a room to record in, you’ll want to find an audio recording and editing software. Preferably one that can do both. For free software, try out GarageBand or Audacity, if you’re looking to invest into higher tier software you can look into Adobe Audition or Pro Tools, another software that you can look into is Alitu which is specialized for podcasts. Check out our article on choosing the best software here for more detail.
Hosting and Uploading
Once you’re done with recording and editing your podcast, you’ll want to find a host for your podcast. A good host that’s been effective for many is Buzzsprout. You could also use Apple’s iTunes. Here’s an article on how you can upload your podcast to iTunes. This will ensure that you have a platform to reach a wide audience and make your content known.
Advertising and Sponsorships
Now you might be thinking, how will I be funded for this? Well the short answer is, you don’t. Well, that’s until you get a sponsor or get advertisement rolls on your podcasts. There are many ways to get sponsored. However, for companies to actually sponsor you, you’ll need to have a decent number of viewers first. To do that you will have to invest time and maybe cash in advertising. There are multiple different ways to advertise. The first would be social media advertising which is often the most effective way of advertising. The second would be to join a community of podcastors. You could also take your podcast to youtube. Telling family and friends about the podcast could also help. If you have a business card try plugging your podcast on that too.
Now that you’ve gained a decent following and a good viewership on your podcast, it’s time to finally find sponsors. Here is a comprehensive guide on how to find sponsors as well as emailing them. Once you get companies interested in advertising their products on your podcasts that’s when you will start making some profits. From then all you have to do is be consistent. Consistency is key with making a good podcast. Keep your discussions in line with your topic, make sure you have good art and music to spice up your podcast, and also make sure to keep advertising.
After completing all the above steps you should be settled with your podcast and have a steady stream of income. Remember to keep your podcast up and running and have a regular schedule, maybe hire a co-host to! Inviting some friends over to your podcast can also be fun. The most important thing is that you enjoy recording these podcasts and making sure that your guests are also enjoying it. Make it as interactive as possible and remember that there’s no time limit for your podcast, it can be from 6 minutes to 6 hours as long as your content is consistent, informative, and entertaining. For more articles such as this visit Mello Studio’s website.