When it comes to creating a website for your voice over business there are many things to take into consideration. Even though you might not be that good at the technical part of the work, there are still steps that you can take to overcome that challenge or move around it. This article will outline some basic tips in creating a website, how to organize it, and how to make sure it’s effective. As you may know, today’s technical age brings about a large volume of information that can be accessed remotely, yet people tend to like things simplified even online. Walls of text for example are frowned upon in websites and if you are willing to promote a business, it’s better to keep it short and simple.
Choosing the Perfect Domain
A good domain is seldom short and concise, that is the first step to keep in mind when choosing a domain for your website. Your domain name isn’t just a URL, it’s also related to your brand. When you want to connect to google, amazon, or ebay for example, you can just type their brand names with .com at the end and it will redirect you to their websites. This makes it much easier for people to access their websites. Nowadays, it’s typically hard to find such a short domain as a lot of them are taken, so you are going to have to be a bit flexible (and creative).
A good domain will reflect your brand accurately so you don’t want to make it too long or cluttered. By going to Siteground, which is one of the most popular domain sellers, you can try searching for a domain that best fits you. However this will come at a price. We work with Siteground ourselves, and their support is absolutely one of the best.
Choosing a Website Content Management System
There are many website editors that you can choose from. There are some that are free and some that are a bit pricey. What you will need is something that works best for you and that is easy to use. As a professional website editor, you might be interested in getting WordPress. As a person who wants an all around good software with all tools and an easy-to-use interface, you might want to look at Adobe Dreamweaver. If you want a free and easy to use interface, it is recommended to go for Wix.
These 3 aforementioned websites are the top most used and recommended sites, each with its own advantages and disadvantages. But at the end of the day it’s up to you to decide how you’re going to utilize their tools and make the most out of them.
Colors, Layout, and First Impressions
When people first enter your website, you have to think about what they’re going to see and what they’re going to interact with. You don’t want them to stumble onto your website and not know what’s going on and make them have to go somewhere to get the information they need. At the end of the day you want them to get to your contact information as easily as possible. You want them to notice you and your brand. In order to do that you must choose the correct colors, layout, and first impressions.
When it comes to choosing a template for your website, it’s HIGHLY recommended to go for your brand’s colors. Choose a primary and secondary color. For example Amazon focuses on white and orange, while IKEA focuses on blue and yellow. Going to their websites will show how they utilize these colors to their advantage. It’s also important to be simplistic about your coloring and go for a minimalistic style, nothing too complicated. Try taking the top brand’s websites as an example and as a template to go off of.
Furthermore, the layout of the website is an essential factor to take into consideration. It’s how the visitors will interact with your website and how they will stumble across exactly what you want them to see. Make sure to have a header with easy to access categories on the top of your website with an obvious title to every page. In terms of the page itself, it is recommended to have pictures and bullet points to communicate your point. It’s important that your website is free of clutter and walls of text.
Lastly, make sure that the website is mobile friendly and accessible from all platforms.
What to add in terms of content
When it comes to the content, keep in mind you are essentially trying to market your work. This means that most of the content should reflect your expertise and large database of voices and experience that you have. This also means that you should have a page designated to displaying the voices that you’ve collected so far in case they request any specific voice. Another important feature to add is a reflection of your advantages. As outlined in our marketing-based article on promotion here, it is extremely important to show potential customers the advantages of working with you. As a result, your advantages and expertise should be shown at the home page. Make sure to outline these efficiently and effectively by having them pop out and easily recognizable.
Contact details are also essential to have. Make sure to have a footer that outlines all the ways to gain access to your newsletter if you got one as well as your social media and other websites if applicable. This also includes a map of where to find you and your studio phone number. As long as your web page is easily navigable it should be fine.
Testing and Finalizing
Now that you have finally finished constructing the website, it’s important to test it out. Have some friends or family that haven’t seen the website yet attempt to navigate it. Make sure to listen to their feedback and criticism if any and build on that. When everything seems fine to multiple people, release the website to the public and take in feedback by having a mailing option in one of your pages. Ask for more feedback because it’s always good to be able to notice where your weaknesses lie and build on them to make your website the best that it can be.
Now that you have the website up and running, don’t forget to give it regular updates and maintain it. Maybe hire a website developer if you want to invest in that so that they can manage your website for you. Also make sure to keep adding new samples to your portfolio, new videos of your work, and keep expanding on it. The more you do this, the more new customers you will attract in this age of technology. Mello Studio has a good layout as well as other articles like this if you are willing to see another example of a recording studio website. You didn’t just land on this article randomly!