It’s safe to say that instagram has become a driving force for all kinds of business sectors as of late. With many articles being written on social media marketing and instagram marketing, most of them are pretty general and broad. In a way, a lot of them tend to seem pretty vague as they provide general outlines to what you’re supposed to do, not how you’re supposed to do it. The music sector is one that is pretty simple to market in social media, after all, your music is a purely digital asset or at least your intellectual property. This makes it so that the best way to promote your music would be through social media. This blog post will be focusing on instagram, one of the largest platforms available today which contains many different businesses and consumers, making it one of the best B2B and B2C or even C2C platforms out there. In order to get your Instagram content seen by people, it’s vital to introduce different categories of posts. Furthermore, it’s also important to create quality content alongside that.
How often should you post on Instagram?
Many people take content marketing as a sizeable concept. No, you shouldn’t post more frequently, but instead you should post consistently and in regular intervals in order to gain more followers. Keep in mind, followers usually are not botted, they aren’t programmed either. Your followers are people looking for entertainment, that’s mostly it really. Maybe some are looking for connections or networks but those are a minority. Think to yourself, would you be checking a business profile on instagram daily? The answer to this is likely not. A lot of people would most likely come by every now and then to check if the business has any offers for them, now that’s where their visiting frequency comes into play.
What are the different types of followers?
There are two major groups of followers, your loyal followers and your prospects. Your loyal followers are those who have been following you for a while now and those who engage the most with your content. Your prospects are new followers that have been recently introduced to your music. There is also a minor group called your brand evangelists, they exist within a small percentage of your followers. These people actively promote your brand for you to their connections and recommend it as the best out there. Your brand evangelists are usually those who have tried your product, in this case, they listen to your music very often and look forward to your new releases.
How much effort should you put into your Instagram posts?
Obviously, high quality is always preferred. This is apparent in most sectors. There is one exception though. Sometimes you need a balance of quality and frequency. Both variables are inversely related if all else is held constant. This means that if you want to increase the quality of your posts, the frequency of your posts will have to decline if you’re using a constant level of human capital. Unless you want to hire content writers, or increase your effort output, you’ll have to sacrifice quality for frequency and vice versa. The trick here is to find a middle ground, posting quality content frequently enough for people to see as much of them as possible. Depending on how high quality your content is, you’re looking at 2 posts per day with 2-3 high quality ones a week, your high quality posts should include videos/behind the scenes or perhaps tutorials.
What should you post on Instagram?
Referring back to the last section, you’d be looking at 3 Ps of posts: processes, personality, and promotion. You’re looking at frequency being in that same order too. Showing more of your processes and personality and then converting them via promotion every now and then. In terms of quality, you’d be looking at your promotional posts to be pretty high quality and less frequent. Your personality posts should be pretty frequent on the other hand and the process posts should preferably be videos displaying how you work around the studio and what goes into the music you’re making. You want to show them authenticity, skill, and effort. This will make it more likely for your prospects to turn into loyal fans, and then perhaps brand evangelists. In addition, having relevant hashtags is always good. Make sure you look at about 15 relevant hashtags for your posts. This will help the algorithm align your content with what the user base wants to see and will allow your posts to be seen by those who have an interest in any of these hashtags.
Furthermore, you should definitely look into utilizing all the instagram features as the platform often rewards those who do and makes sure to display their content. This includes IGTV and stories. These new features have proved to be useful for many different businesses. After all, an account with these features will always be better than an account without. So give it a try even if it’s something you’ve never done before!
How should you design your instagram posts?
In terms of design, this really depends on the personality your brand has. Some brands focus on B2B in which case they need to give it a professional personality while some are heavily B2C and focus on building a community around their music. Depending on what road you’re taking, you need a different design. Pure and raw footage with some stickers and text are often preferred for B2C content. This makes the post more relatable to the average person. However, if you’re a B2B producer or musician working with other brands, you’d want a professional design. These designs are often minimalistic and display the brand colors. They often have a logo on them and connect the brand to their content heavily.
Instagram is one of the best platforms for promoting your business. However, not everyone knows how to properly post content on it. There is a certain method to it such as the SEO method for websites which helps in promoting your content. The article mentions the formula in which your instagram posts can help foster a community that engages with your posts and can be potentially converted into those who promote your content for you. After all, the most valuable form of marketing is known to be word-of-mouth. In order to gain that, however, you need to prove yourself at the end of the day. Proving yourself can best be done via your posts, showing off your skills, your talents, and your potential as well as your personality. If you want to check out more of our articles on music, marketing, and more, make sure to visit mellostudio’s website.