King Abdulaziz Center for World Culture (Ithra)


King Abdulaziz Center for World Culture (Ithra), Saudi Arabia Energy Exhibition and NewAngle UK.


Mello Studio worked closely with NewAngle to provide the audio for more than 40 interactive and AV exhibits for the Energy Exhibition, a space aimed at inspiring interest in science, technology and engineering, particularly among 7–14 year olds.

Project Description

Dual-language (Arabic/English) exhibits show the work of Saudi Aramco and put oil and gas operations in the context of a sustainable energy model. The focal point is a spectacular 24-screen, 12-player interactive game that replicates the control centre in a petroleum company. Here players learn about oil production, refining and distribution through fun games played on touchscreens.

In the ‘Terrascope’ pod, groups are taken on a dark-ride, surrounded by media, audio and deep-base vibrations. The film takes them down into an oil well before dramatically navigating back to the surface.

State-of-the-art interactive and AV exhibits help children learn about energy, science and technology.